# Market Overview

## What is Market Overview?

Market Overview is a Telemetrio feature that provides aggregated Telegram market analytics for a selected GEO. It helps you quickly understand the market size, growth dynamics, advertiser activity, and top categories/countries where the most channels and ads are concentrated.<br>

<figure><img src="/files/LYlK1OgCr7dRR3DYYVeH" alt=""><figcaption></figcaption></figure>

### What is Market Overview used for?

Market Overview answers practical questions:

* How big is the Telegram market in a specific country?
* Is the market growing or declining in the selected period?
* Which categories have the most channels and audience?
* Where is advertising activity concentrated (Telegram Ads vs channel advertising)?
* Which countries/categories are currently growing the fastest?

### How to use Market Overview

#### 1) Select a GEO (Country)

All metrics, charts, and rankings update based on the selected country.

#### 2) Select a time range (1M / 3M / 1Y)

Use 1M for short-term trends and 3M/1Y for more stable dynamics.

#### 3) Switch tabs in the Market Volume block

* Channels Growth — overall dynamics of total channels and total subscriptions in the GEO.
* Channels Coverage — market coverage through average views and ER in the GEO.

<figure><img src="/files/oKJRDU55AYj024oyCjmJ" alt=""><figcaption></figcaption></figure>

### Key metrics and blocks explained

<figure><img src="/files/43zzNbo2ujBMSu9v3Rz5" alt=""><figcaption></figcaption></figure>

#### Market Volume

**Total Subscriptions**\
Total number of subscriptions (sum of subscribers) in the selected GEO. Indicates market audience size.

**Total Channels**\
Total number of Telegram channels in the selected GEO.

**% value next to the metric**\
Shows the change over the selected period (1M/3M/1Y).

#### Verified / Cheaters

<figure><img src="/files/hp0xrlK67iK6Hcv8aQVL" alt=""><figcaption></figcaption></figure>

**Verified on Telemetrio**\
Number of channels verified in Telemetrio. Verified channels typically have deeper and more reliable analytics.

**Verified on Telegram**\
Number of Telegram-official verified channels (blue badge).

**Cheater Channels**\
Number of channels flagged as suspicious/low-quality based on internal criteria.

#### Popular Channels Networks

<figure><img src="/files/aqewBnpTNaN6mfwDpLJ8" alt=""><figcaption></figcaption></figure>

Ranking of channel networks by subscriptions.\
Telemetrio groups channels into networks using internal algorithms (common ownership/relations signals) to help identify market leaders faster.

**Show More opens an extended list.**

#### Largest Growth

<figure><img src="/files/YPAtF1WJtlZ5N5Nc8kPd" alt=""><figcaption></figcaption></figure>

Shows channels with the highest growth within the selected period. Useful to:

* spot fast-growing channels in a country
* find new placements for advertising
* detect emerging category leaders

Category filter narrows the list to a specific niche.\
Show More opens an extended list.

#### TOP Advertising Posts

<figure><img src="/files/wSy5b2Y46SdHxKrkCjts" alt=""><figcaption></figcaption></figure>

Shows advertising posts with the strongest performance during the selected period. Helps you:

* understand which ad formats/topics dominate in the GEO
* benchmark creative style and messaging
* collect real examples for your own campaigns

Show More opens an extended list.

#### Advertisers on Telegram

<figure><img src="/files/LEzEoMrvowpxTY9IeMzR" alt=""><figcaption></figcaption></figure>

A block to assess advertiser activity in the selected GEO.

It may include segments such as:

* External advertising — brands that actively advertise in Telegram
* Channels advertising — activity of advertising via Telegram channels
* Telegram Ads — activity of official Telegram Ads placements

(Labels and internal logic may change depending on the feature version.)

#### Categories Analytics

<figure><img src="/files/WIE5v7TDZ8RMp5Nuke1M" alt=""><figcaption></figcaption></figure>

Category analytics for the selected GEO: category ranking and related market indicators such as share of channels, audience, and average views.

#### Growth of Telegram channels by country

<figure><img src="/files/mKnYEpQntibYq7AVvDwZ" alt=""><figcaption></figcaption></figure>

A map and a ranking of countries by channel growth during the selected period. Used for quick GEO screening.

#### Countries list

<figure><img src="/files/LUtC5Mp0WChMs1XghdKR" alt=""><figcaption></figcaption></figure>

A reference list of countries with the number of channels.\
Market overview → opens the detailed analytics for a specific country.

### Practical use cases&#x20;

**Use case 1. Agency selects a GEO for a campaign**

* Compare multiple countries by Total Channels, Total Subscriptions, and growth (%).
* Check Advertisers on Telegram to estimate competition.\
  Result: choose a GEO with enough scale and acceptable competition.

**Use case 2. Advertiser chooses high-potential categories**

* Open Categories Analytics and identify top categories by market presence.
* Validate growth using Largest Growth inside those categories.\
  Result: a shortlist of niches and channels for ad testing.

**Use case 3. Channel owner evaluates monetization potential**

* Check Advertisers on Telegram + TOP Advertising Posts.
* Assess how active the ad market is and which formats work.\
  Result: decide whether to scale in this GEO or adjust niche/strategy.\ <br>

<br>


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