# Channel Page - Traffic Sources

### What is this?

The **Traffic Sources** tab shows where a channel gets its audience from — both paid and organic

<figure><img src="/files/B1ShgAm29HOvrcXZSFpv" alt=""><figcaption></figcaption></figure>

### What problems does it solve?

* Understand where subscribers come from
* Identify paid vs organic growth
* Find channels driving traffic
* Analyze ad creatives performance
* Detect suspicious or low-quality traffic

### Structure of the page

#### 1. Channel Mentions

Shows how often the channel is mentioned in other channels.

| Metric   | Description                         |
| -------- | ----------------------------------- |
| Mentions | Total number of mentions            |
| Change   | Growth/decline over selected period |

Purpose:\
Estimate external traffic volume.

#### 2. Channel Reposts

Shows how often content is reposted.

| Metric  | Description       |
| ------- | ----------------- |
| Reposts | Number of reposts |

Purpose:\
Measure organic distribution and virality.

#### 3. Top Ads Posts Used for Advertising

Displays posts used in advertising campaigns.

| Field | Description       |
| ----- | ----------------- |
| Post  | Ad creative       |
| Views | Views of the post |

Purpose:\
Identify which creatives are used to acquire traffic.

#### 4. Mentions by Location

Shows geographic distribution of traffic sources.

| Field   | Description       |
| ------- | ----------------- |
| Country | Source country    |
| %       | Share of mentions |

Purpose:\
Understand geo of incoming traffic.

#### 5. Mentions and Reposts Table

Main data table with all traffic sources.

**Tabs**

| Tab      | Description                      |
| -------- | -------------------------------- |
| Mentions | Channels mentioning this channel |
| Reposts  | Channels reposting content       |

**Table fields**

| Field      | Description              |
| ---------- | ------------------------ |
| Date       | Publication date         |
| Channel    | Source channel           |
| Post       | Post with mention/repost |
| Views      | Post reach               |
| Engagement | Reactions, comments      |

### How to use

| Task                       | Action                      |
| -------------------------- | --------------------------- |
| Find traffic sources       | Use Mentions table          |
| Analyze ad buying          | Check Top Ads + Mentions    |
| Evaluate geo               | Use Mentions by Location    |
| Identify working creatives | Review Top Ads Posts        |
| Detect organic growth      | Compare Mentions vs Reposts |

### Summary

| Block    | Value                    |
| -------- | ------------------------ |
| Mentions | External traffic sources |
| Reposts  | Organic spread           |
| Top Ads  | Paid creatives           |
| Location | Traffic geography        |
| Table    | Full source breakdown    |


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