# Channel Page

The channel page is an analytical interface for in-depth analysis of a Telegram channel. It provides data on audience size, growth dynamics, content performance, advertising activity, and traffic sources to support advertising and strategic decisions.

The page is used by advertisers, agencies, analysts, and channel owners.

<figure><img src="/files/bVlsqpokqOygKDZMceh6" alt=""><figcaption></figcaption></figure>

### Channel Header

<figure><img src="/files/ibUkFDkC8NpU7IS1i0HW" alt=""><figcaption></figcaption></figure>

#### Basic information

The header displays:

* channel name and username;
* channel avatar;
* verification status;
* link to open the channel in Telegram;
* channel creation date.

<figure><img src="/files/s1JJNQoUWF6NknSGinPI" alt=""><figcaption></figcaption></figure>

#### Key metrics

<figure><img src="/files/ONz8SZw5El5WGf40NQPd" alt=""><figcaption></figcaption></figure>

The main aggregated metrics include:

* subscriber count;
* post views;
* Engagement Rate (ER);
* Ads Index.

### Core Metrics

#### Subscribers

Current number of channel subscribers, updated regularly.

#### Growth

Shows subscriber change over:

* 24 hours;
* 7 days;
* 30 days.

#### Post Views

Average number of post views over:

* 24 hours;
* 48 hours.

#### Engagement Rate (ER)

Measures audience interaction with content based on views, reactions, and comments relative to subscribers.

### Ads Index

<figure><img src="/files/akcrU6R2I6OWnF4c3a46" alt=""><figcaption></figcaption></figure>

#### What is Ads Index?

Ads Index is an aggregated metric that reflects the potential effectiveness of advertising placements in the channel, based on historical ad performance and audience behavior.

#### Why use Ads Index?

* to compare channels;
* to evaluate ad placement quality;
* to pre-select channels for advertising.

#### Ads Index scale

| Level | Grade | Description                                                                                            |
| ----- | ----- | ------------------------------------------------------------------------------------------------------ |
| Prime | A+    | Excellent channel quality. High engagement, stable growth, clean audience. Best choice for advertising |
| Great | A     | High-quality channel with strong and consistent performance                                            |
| Good  | B+    | Good performance, suitable for advertising                                                             |
| Base  | B     | Average quality. Requires additional validation before buying ads                                      |
| Fair  | C+    | Below average. Possible issues with engagement or audience quality                                     |
| Low   | C     | Weak performance. Low efficiency for advertising                                                       |
| Weak  | D+    | High risk of bots or artificial activity                                                               |
| Poor  | D     | Very low quality. Not recommended for advertising                                                      |

### Overview

Charts display subscriber and view dynamics over time.

Available time ranges:

* 1M — one month;
* 1Y — one year;
* Max — full channel history.

<figure><img src="/files/vHuwWCILYnUq9OAc7njL" alt=""><figcaption></figcaption></figure>

#### Subscribers / Views charts

<figure><img src="/files/lYQidNpfUXyzyb3ZMNgp" alt=""><figcaption></figcaption></figure>

#### Similar Channels

Shows channels with similar topics and audiences for benchmarking.

<figure><img src="/files/EJ3Hk7Y2csRj7BpcSP5z" alt=""><figcaption></figcaption></figure>

#### Tags Cloud

Displays the most frequent tags describing the channel’s content.

<figure><img src="/files/PTbkgQMDXsWGcB7aEF3h" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/uLCmjQUyT97FTvRdC2Y7" alt=""><figcaption></figcaption></figure>

### Growth

#### What does Growth show?

Daily subscriber changes for a selected day, including:

* growth or decline;
* total subscriber count;
* mentions and ads activity.

#### Why is it useful?

Helps identify:

* audience reaction to content or ads;
* abnormal spikes or drops;
* time-based activity patterns.

#### Attracting Subscribers

Shows how many subscribers an ad post brought to the advertised channel.

<figure><img src="/files/xElT8fS1ieroaQQaWLqM" alt=""><figcaption></figcaption></figure>

### Channel Posts

Displays recent content published in the channel.\
![](/files/Szrxj47CG0J1AA3NZshD)

#### Tabs

| Tab         | Description     |
| ----------- | --------------- |
| Latest      | Recent posts    |
| Advertising | Sponsored posts |
| Deleted     | Removed posts   |

#### Post card elements

| Element      | Description             |
| ------------ | ----------------------- |
| Post preview | Content snippet         |
| Date         | Publication time        |
| Views        | Number of views         |
| Reactions    | Engagement indicators   |
| Comments     | Number of comments      |
| Analytics    | Detailed post analytics |

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