# Telegram Ads

###  What is Telegram Ads? 

Telegram Ads is an analytics tool that provides insights into official Telegram advertising launched through the Telegram Ads Network, not through direct deals with channel owners.

It shows which brands are running ads, what creatives they use, and where these ads are displayed.\
![](/files/ATnwEjMAXGxzlo2X2HcL)

This section helps you:

* Track official Telegram Ads campaigns in real time.
* See which brands are currently active in Telegram Ads.
* Analyze creative messages, visuals, and call-to-actions.
* Compare formats and messaging across regions.
* Find inspiration for your own campaigns or client projects.

### What you can do here

**Explore official ads**

* View the full text, images, and CTA of each ad.
* Check the landing links and UTM parameters.
* Open the advertiser’s profile or the channel where the ad was placed.

**Apply filters**

* Advertiser type – brands, services, crypto projects, etc.
* Ad format – text, image, or video.
* Language / Country – search by target region.
* Category – e.g., “Finance”, “E-commerce”, “Apps”.
* Period – by day, week, or month.

**Save examples**

Save ads you find interesting in the Saved section for later research or creative analysis.

### Use cases

| User type                    | Typical scenarios                                                                                                                                                    | Result                                               |
| ---------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| **Agencies & media buyers**  | • Analyze competitors’ Telegram Ads strategies• Identify high-performing ad formats• Collect inspiration for A/B testing and creatives                               | Better ad placement decisions and stronger creatives |
| **Brand marketers**          | • Study how other companies run Telegram Ads campaigns• Explore UTM tags and landing pages used by competitors• Improve messaging and visuals based on market trends | More effective Telegram Ads campaigns                |
| **Analysts & product teams** | • Track ad volume and frequency across niches• Discover new active advertisers• Generate reports and dashboards for internal teams or clients                        | Clear market insights and structured reporting       |

### Best practices

* Save successful ad examples for future campaigns.
* Compare ad styles across different GEOs and languages.
* Use data to optimize your Telegram Ads strategy.
* Create your own competitive ad archive for reporting.

### Summary

Telegram Ads is like Facebook Ads Library — but for Telegram.\
It provides transparency into who advertises, what messages they use, and where they appear.\
Perfect for agencies, brands, and analysts to stay ahead of market trends and improve ad performance.


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